Scope/Overview
The Digital Director is responsible for the design and programming of digital marketing solutions including social networking, web, new media, blog, etc. Experienced in all aspects of digital marketing, the Digital Director manages all digital components both in-house and outsourced. As the agencys digital leader, the Digital Directors role includes, but is not limited to, collaborating with client services, account teams, creative and new business. The Digital Director reports to the VP of Creative Services.
Core Responsibilities
Manage internet digital marketing and social networking strategy for our clients, including planning and overall execution of initiatives
Work with Creative Director to develop project plans for digital output
Explore and evaluate emerging digital marketing opportunities; report on internet research, analysis and trends
Participate in new business development and pitches
Maintain communications with senior members of other departments to ensure all client needs are being addressed
Educates agency on digital capabilities and processes
Responsible for ensuring that all marketing/brand-building objectives and goals are met while maintaining the strategic vision of the brand
Lead and participate in the development of relevant and attainable marketing metrics and ROI
Utilize internal and external agency resources to provide on-target solutions
Collaborate and consult with senior management to foster the agency vision of Legacys digital capabilities
Accountable for staying within parameters of budget and communicate to client and/or senior level management if changes are made
Ensure compliance with agency internet strategy and policies
Ensure compliance with FTC and internet standards and guidelines across the web and other digital areas
Competencies:
Strategic Thinking/Analytical Ability: Thinks strategically about the business; effectively problem solves; generate innovative digital solutions
Makes Decisions/Sets Direction: Establishes priorities and provides goals; anticipates needed resources
Communication: Consistently demonstrates and models a high level of credibility; communicates effectively; actively listens and probes to understand
Relationship Building: Builds strong partnerships with agency counter-parts; outside resources and client
Leadership: Sets high standards of excellence; earns respect from and instills confidence in team members; embraces best practices and leads by example
Teamwork: Promotes enthusiasm and pride; encourages cooperation and conflict resolution; shares useful information in a timely manner
Position Requirements
Minimum of 8-10 years relevant digital agency experience
Proven knowledge and expertise in the digital space
Solid understanding of digital formats, technologies and trends
Flexible in an evolving role
Sound analytical abilities, both quantitative and qualitative
Superior oral, written and strategic abilities
Strong interpersonal skills that encourage team cooperation, promote enthusiasm and motivate relationship building
Developed staff management and partnership abilities
Ability to monitor/evaluate digital marketing environment for brand-building opportunities
Please send resumes to AD@legacymp.com
- Compensation: Competitive
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.