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SEO/DIGITAL MARKETING SPECIALIST. INTERVIEW TODAY, START TOMORROW! (Chicago, IL)

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compensation: $60,000+ per year
employment type: full-time
job title: -
Our team is seeking SEO/Digital Marketing Specialist(s). Our team is growing and scaling quickly. We need individuals who are willing to learn and have a strong work ethic to help us grow our business and leverage our SEO needs. Great opportunity to get your foot in the door in the SEO industry.

Responsibilities:

Keyword Research: Conducting keyword research to identify relevant search terms that potential customers are using to find products, services, or information related to the website's content.

On-Page Optimization: Optimizing various on-page elements such as titles, meta descriptions, headings, and content to make them more relevant to target keywords and improve search engine rankings.

Technical SEO: Ensuring that the website is technically optimized for search engines, including tasks such as optimizing site speed, improving site architecture and navigation, fixing crawl errors, implementing schema markup, and optimizing for mobile-friendliness.

Content Strategy: Developing and implementing a content strategy that aligns with SEO goals, including creating high-quality, optimized content such as blog posts, articles, videos, infographics, and landing pages.

Link Building: Building high-quality backlinks from authoritative websites through outreach, guest blogging, content partnerships, and other link-building strategies to improve the website's authority and search engine rankings.

Monitoring and Reporting: Monitoring website traffic, keyword rankings, and other relevant metrics using tools like Google Analytics, Google Search Console, and SEO software, and providing regular reports on performance and recommendations for improvement.

Staying Updated: Keeping abreast of industry trends, algorithm updates, and best practices in SEO to ensure that strategies remain effective and compliant with search engine guidelines.

Collaboration: Collaborating with other teams such as content creators, web developers, designers, and marketing professionals to ensure that SEO considerations are integrated into all aspects of website development and marketing campaigns.

Testing and Experimentation: Conducting A/B tests, experiments, and analysis to identify what strategies are most effective in improving search engine rankings and driving organic traffic.

Client Communication: For SEO specialists working in agencies or freelancing, effective communication with clients is crucial. This involves explaining strategies, setting realistic expectations, and providing updates on progress and results.

Desired Skills and Experience:

Understanding of Search Engine Algorithms: Stay updated on how search engines like Google, Bing, and others rank websites. This includes knowledge of factors such as keywords, backlinks, website structure, and user experience.

Keyword Research: Ability to conduct thorough keyword research to identify high-value keywords relevant to a website's content and audience.

On-Page Optimization: Proficiency in optimizing website content, meta tags, headers, and images to improve search engine visibility and user experience.

Off-Page Optimization: Knowledge of building quality backlinks through strategies like guest posting, influencer outreach, and social media engagement.

Technical SEO: Understanding of technical aspects such as website speed, mobile-friendliness, crawlability, and structured data markup.

Content Creation and Optimization: Ability to create and optimize content that is engaging, informative, and optimized for search engines.

Analytics Skills: Proficiency in using tools like Google Analytics and Google Search Console to analyze website performance, track key metrics, and identify areas for improvement.

Problem-Solving Skills: Ability to diagnose SEO issues, troubleshoot problems, and implement effective solutions.

Communication Skills: Strong communication skills are essential for collaborating with team members, explaining SEO strategies to clients or stakeholders, and building relationships with webmasters for link building.

Continuous Learning: The field of SEO is constantly evolving, so a willingness to stay updated on industry trends, algorithm changes, and best practices is crucial.

Experience with SEO Tools: Familiarity with popular SEO tools like SEMrush, Ahrefs, Moz, and Screaming Frog can be beneficial for conducting research and analysis.

Certifications: While not always necessary, obtaining certifications from platforms like Google (e.g., Google Analytics Individual Qualification, Google Ads certification) can demonstrate your expertise and commitment to the field.

Experience with CMS Platforms: Familiarity with Content Management Systems (CMS) like WordPress, Joomla, or Drupal is often required as many SEO tasks involve working within these platforms.

Benefits:

• Health, Dental, and Vision Insurance Available
• 401k Matching
• Paid Holidays
• Paid Time off
• Paid Parking at our downtown parking garage


Attach resume and a member will contact you immediately.
  • Principals only. Recruiters, please don't contact this job poster.
  • OK to highlight this job opening for persons with disabilities.

post id: 7748918471

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