Perfect official Chicago Bears Urbana-Champaign fan guide that appears to be vintage memorabilia. It was sponsored by Budweiser Good Sport, a program by Anheuser-Busch to promote responsible alcohol consumption at sporting events. The program, which started in 1986, encourages fans to act responsibly and have a safe plan to get home.
This specific guide is for fans of the Chicago Bears in the Urbana-Champaign area.